On Wed 27th May, 11am, we’ll be joined 🔴 LIVE by Cathy Hayward, Founder & Chair at Magenta Associates who will be sharing her views how communication is an essential element of the FM role…

Guest Speaker


Cathy Hayward
Founder & Chairman at Magenta Associates
Chair of London Region at IWFM

Cathy is a communications specialist with more than 15 years’ experience and set up PR Agency, Magenta, in 2011. After more than 9 years on the Institute of Workplace and Facilities Management’s London region committee, Cathy has now become Chairman of the IWFM London region. Cathy has a long-standing relationship with the IWFM having launched FM World in April 2004 and editing the title for 7 years before setting up Magenta.

What we’ll cover

Communication is an essential element of the FM role. From talking to facilities colleagues and service partners to liaising with people within their building from the boiler room to the boardroom, good communication skills are essential. And no more so during the past few months when FMs have been supporting people move to home-working, managing an empty building and now supporting people back into the office.

But many FMs don’t see communications as key part of their role and it’s often not included in sector training. How can FMs brush up on their comms skills?

We’ll also discuss Cathy’s exciting new role at IWFM London and her plans for the future.

Key topics covered will include:

  • How will the FM industry be communicating today and tomorrow?
  • What are top tips for communicating the return to work?
  • How should FMs communicate?
  • Where can people go for advice on good communication tools and techniques?

Have any questions?

If you have any questions you’d like answering, please add a comment on the YouTube video page.

Hosted by


Adam Mason
Facilities Operations Director
Expansive Solutions

Adam has a wealth of experience having worked as FM Director at Pure Gym and before that with B&Q & Inditex. He has a demonstrated history and passion for building, rebuilding and developing facilities teams in the retail, health wellness and fitness industry.

How to Watch

We’ll be streaming on YouTube and you can watch live or a replay of the event here:


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Tom Wilcock

Written by Tom Wilcock

Tom Wilcock is the COO and Co-Founder of Expansive Solutions. He is a digital expert with a background in delivering large-scale business digital transformation. He specialises in project management, product user experience, business ecosystems and data intelligence.

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